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What To Do About Nintendo’s Next Generation Blunder… U

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Back in 2008 I started investing in the stock market. One of the cardinal rules of investing is to go with what you know and that’s what I did to some pretty spectacular results. In 2008, I was 27 years old and before I began investing I looked back at which companies I really knew something about from my life. For example, I invested in Barnes & Noble because I had been going to their bookstores since I was a kid and I knew that they offered something much different than Borders or the local bookstore. Also, once I started working full-time after graduate school in 2006, I picked up a daily commute that lasted over an hour to and from work. During that commute I began listening to satellite radio so I understood the very unique place that it occupied in the daily lives of millions of commuters and I invested quite a bit in Sirius XM (which was just Sirius back then). That investment paid off big time and helped me fully pay off one of my student loans a few years ago.

No one seems to give too much of a damn about Nintendo's latest console

No one seems to give too much of a damn about Nintendo’s latest console

As a kid growing up I used to love playing video games. I wasn’t obsessive about the games like you see with so many young kids today; I probably played as much as anyone else in my age group. However, as I got older I began to learn more about the video game companies. Who were the people behind these games? Who made the Mario series? What about the Madden games? Who was behind the wildly popular WCW/nWo video games? By the way, I used to consistently watch wrestling (again, probably not any more than anyone else in my age group – we all loved Stone Cold and The Rock back in the 1990s). Those two items – video games and wrestling – were two pieces of pop culture that I “knew” and that I felt comfortable investing in. So I invested in WWE and THQ stock back in 2008, too.

A quick side note: today, I’m only invested in two stocks – Sirius XM and WWE. They’re both reliable and WWE’s dividend is fantastic, not to mention that the stock has doubled in value over the last year (and… I happened to purchase before it doubled, too). Oh, and I sold my THQ stock at a profit before the company went under.

Getting back to the point, one of the things that I knew well as a young kid and that I researched quite a bit as I got older was the video game industry and, in particular, the Nintendo company. No matter what people may think, the Nintendo gaming consoles were the superior, global home console up until the GameCube was released (and floundered). They beat the Genesis and the first PlayStation as well as a long line of one-shot consoles that could never really compete. And yet, when I began investing – even after Nintendo had its major success and reclaimed the “King of the Consoles” crown with the Wii, I couldn’t bring myself to invest in the company.

And I still can’t bring myself to invest in the company because of blunders like the Wii U.

There are a bunch of people out there who are writing about how Nintendo should scrap the entire Wii U platform and focus on a truly next generation system. Others are writing that Nintendo should just give up on hardware and become a dominant software company on the Sony and Microsoft systems (which I think is a silly, dumb idea). And there’s never a shortage of anti-Nintendo writers who are heralding the end of the company once and for all (they get proven wrong every few years).

I don’t think I fall easily into any one of those categories. First, I’m just a guy with a blog – not someone who gets paid to write about technology or gaming systems. Second, I base my entire opinion on not investing in Nintendo solely on my own personal impressions of their ability to meet the demands of the video game market. Third, I’ve always been a fan of Nintendo and as long as they exist I’ll probably remain a fan (even though my video gaming has dropped from 2 – 3 hours each day as a kid to 2 – 3 hours every 6 months today).

With that information as a base, the title of this entry remains: What to do about Nintendo’s Wii U blunder?

I’m not going to suggest that they should scrap the system completely. However, I do think that it would make a lot of sense to drop the dual screen peripheral requirement for the most intense and hardcore games. In other words, when the latest Call of Duty, Grand Theft Auto, Assassin’s Creed, Madden, NBA 2K, etc. are being developed and released for the next generation consoles (Wii U, X-Box 1, and PlayStation 4), the developers should have the option of making a game that doesn’t require the use of the second screen in the game pad. I don’t know if it is easy or economically viable for third party developers to do that right now, but it seems to me that part of the Wii U blunder is the gigantic game pad with a second screen that hasn’t ignited the video gaming world like the Wii Remote did in the last decade. And speaking of the Wii Remote, I don’t think that Nintendo ever really understood why it was such a draw for hardcore and old school gamers. It wasn’t that any of us old school video gamers or any of the hardcore gamers were excited about swinging our arms around like a looney tune – nope. The draw of the Wii Remote is that there were only two or three buttons that you could push to perform an action – not the nearly dozen or so that you had to deal with on the PlayStation controller.

Nintendo missed that point completely and it shows with the silly second screen in the huge Wii U game pad.

The other thing that I would do if I were Nintendo is I’d really focus on the next generation console and make it everything that their competition is and more. Yes, it’s time for Nintendo to start making a home theater-capable console. That means that the next Nintendo console has to be able to play the latest home movie technology whether it’s still Blu-Ray movies or something more advanced. And the console needs to be able to easily perform the same multimedia streaming/tasks that the Microsoft and Sony platforms can perform. If that type of functionality is paired with a blazing fast system that can handle the latest graphics and includes a powerful, yet easy-to-use internet shop, then I think Nintendo has a winner on its hands.

The final requirement that I would have for Nintendo’s next system is full backward functionality with the Wii and Wii U. Further, that backwards functionality should include the ability to transfer the digital ownership rights of any game purchased in the Wii and Wii U Virtual Consoles. That would be the type of ground-breaking, customer-centric focus that would set Nintendo apart (again) from the pack and ultimately lead it to long-term success…

…and potentially lead me to invest in the company!

Nintendo Wins Off Sony & Microsoft’s Confusion

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The big story with video games these days is how Wii is dominating the competition. Sure, the XBox 360 is selling well and has sold over 8 million units, but Wii was launched only a few weeks ago and has sold over 1.2 million units worldwide.

That’s a crazy amount of Wii’s in a short amount of time!

These numbers, compared to the paltry 360,000 PlayStation 3 consoles sold show a very interesting story. With all of the horsepower and all of the hoopla around the PS3 debut, the system just isn’t that appealing to the gaming masses. But wait, you say. What about all of these people dying over PS3s and what about the fact that they’re sold out? Well, the biggest use of PS3s right now is NOT in people’s home – it’s reselling them. EBay is packed with PS3 packages and the game is sold out in the stores for this reason – people are buying the consoles simply to turn around and sell them.

While this is also happening with Wii, there are many more stories about how much fun the Nintendo system is – which means that people are buying the system and playing it, not reselling it. In any event, the recent surge of Wii sales shows the huge confusion that Microsoft and Sony have about video gamers.

Yes, there are gamers out there who will buy the PS3 and the XBox 360 because of the high definition graphics and the ability to watch high definition DVDs. And yes, there are people who will buy XBox 360 because of their enormous game library and who will buy PS3 just because it’s a PS3. But when you listen to what the marketing guys from Microsoft and Sony are saying to try to sell these systems, they’re completely confused.

Recently, one Sony employee said that the PS3 is on track to become so much more than a gaming machine. Well, that’s the problem! We don’t want to buy a video game system to do our daily e-mailing on – we want a video game machine that is a lot of FUN to play! Hell, we’ll even take graphics that aren’t that great if the game is fun! Don’t believe that? Go to any old-school arcade and tell me that you don’t love playing The Simpsons video game from the mid 1990’s. Or sit down with any PS2, GameCube, or XBox and tell me that playing a good Mortal Kombat or Sonic the Hedgehog or Final Fantasy game isn’t sweet.

That’s what gamers want – FUN! You can keep your “home entertainment centers” – we already have a desktop or laptop PC!

XBox 360 Holds Steady as PS3 Falters

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Some information was sent to me by the folks over at Compete.com:

XBox 360 is holding its own in terms of popularity despite the recent launches and abundant press for the other two next-generation gaming systems, according to the Compete.com blog. XBox was not left behind as demand spiked for the newer systems, and both the 360 and the Wii have recently passed PS3.

Interesting information, huh? Click on the link above to check out Compete.com’s numbers analysis.

Which Game System to Get?

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By now you should all know that Nintendo, Microsoft, and Sony have each introduced their “Next Generation” gaming machines. Microsoft launched the XBox 360 a year ago and has sold over 7.1 million units according to a handy little site called, “NextGen Wars.” Last week Sony introduced their PlayStation 3 while over the weekend Nintendo dropped their Wii system on the United States market.

Each system has their drawing points. The XBox 360 has a library of games that far surpasses the competition, while the PlayStation 3 has a built-in high-definition DVD player and a vast collection of PSOne and PlayStation 2 games that are playable on the new system. The Wii, though, is priced at $250 – less than half of the competition – and sports and extremely simplified controller with high-tech motion sensors.

So do you go for the price of the Nintendo Wii, the power of the PlayStation 3, or the library of the XBox 360? For me, I’m not really sure. I’m a Final Fantasy fan, which means that I should probably focus on getting that PS 3, but I’m not looking to pay a ridiculous amount of money for a game system…which leads me to the Wii. But I also want a system with a large number of titles to choose from – hello XBox 360. Of course the XBox 360 runs us right back into that cost dilemma.

It seems like the Wii is the way to go, and given recent media reports, there is more excitement for the Wii than there is for the PS 3 launch. However, I spent a good deal of money putting together a powerful, high definition TV and surround sound setup in my apartment, so why not get a gaming system that utilizes all of these goodies?

But the thing that will probably keep me from jumping into the console wars and buying a next generation system right now (aside from price) is the fact that I really don’t get around to playing video games too often any more. I began playing Square-Enix’s Kingdom Hearts about a month ago and played it for 2 days before I just didn’t have the time to settle in with it. One of the fraternity guys who I advise was at my apartment the other day and said that he’s playing the new Final Fantasy 12 and that another one of the guys beat it in 65 hours.

Sixty-five hours?! Man…if I had an extra 65 hours in my week, I don’t know what I’d do. Actually, that’s a lie. I’d sleep more!

Getting back on track, though, I don’t think that I’m going to get a new system just yet. I want to see what Black Friday has to offer this year (it sucked in 2004 and was so-so in 2005). If there are great sales on games and accessories for these systems, then I’ll probably look into getting one. If not, then I’ll probably just wait until the new year to even think about getting one of these things!