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Thoughts on My First Small Business – Usable Web Solutions

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Many years ago I prepared a schedule of blogging topics and arranged those topics by month. For example, during the month of October I noted that I would write a blog entry about any of my small business ventures or even my future business plans. During November, I noted on the schedule that my health would be a good topic to focus on and during December I listed the holidays as the primary topic. And the schedule went on for the entire year. Anyway, I pulled that schedule out the other day for inspiration on what to write about in this entry. Since we’re in the month of October and the schedule says “small business,” I thought it might be interesting to write a short entry on the first small business that I opened – Usable Web Solutions, LLC.

uws-website-image

The quick update for Usable Web Solutions, LLC is that I carried through on my plans to remove all of my third party clients and now the business operates as a shell corporation that owns several independent websites. While I enjoyed working with most of my clients most of the time, I began to run into issues where certain clients just wouldn’t pay for my services. In business, I live by a simple code – you pay a person/company what you promised to pay them, assuming that the good or service provided was of the expected quality. Simple. I never had a complaint about the very high standards that I set for my work; rather, the clients who stopped paying me ran into their own financial troubles and their financial troubles became my issue. Not good. As you might suspect, once those clients stopped paying regularly I cut them off and canceled those contracts.

Then I ran into several issues where clients began to think that since I was their website designer, then I was also their in-house technology person. They were wrong. Some folks just didn’t understand that the guy who makes your website isn’t the guy who is tasked with fixing your Microsoft Word when a document doesn’t open… particularly when the contract you signed with that website guy clearly states his responsibilities being tied solely to your website presence! Thankfully, I only had one or two of these clients over the years (each with several websites, come to think of it). Spinning them off to other web designers in the area was an easy decision when their contracts came due.

And then there was my favorite type of head-shaking client – the ones who knew almost nothing about technology, but they would boss me around demanding that complex activities (think highly sophisticated database building) take place in a matter of days. I had one client that demanded an integrated third party payment system be installed on their website by the end of the day. Granted, if they were using PayPal or Google Wallet that would have been an annoying, but rather easy task. But, as I’m sure you suspect by this point, they didn’t want to use the easy option. They wanted to use the most complex, obscure website payment system on the internet. What fun?! After I finished that job (it took a weekend to get it working correctly), I let that client know in advance of their contract expiring that I wasn’t going to renew it and they should find another company for their website services. Last I checked, their website still hadn’t been updated and I spun them off as a client some 3 or 4 years ago.

Sure, I had many great clients, but my aggravating ones easily won the day and forced me out of the third party website management business. It just wasn’t worth the aggravation.

Today, I keep Usable Web Solutions, LLC open and I use it to manage and build my own suite of websites. You’re reading my personal blog site – JerseySmarts.com. In the coming weeks, I plan to release some new websites and reintroduce some of my old websites that I’ve retired over the years. None of these websites will have input or management-level requirements from anyone on the outside of Usable Web Solutions, LLC (and as the guy who owns and operates that company, what I’m really saying here is that I’m going to manage the suite of websites myself). Having all of my websites managed under my own banner and operated by me and me alone should make the entire management process flow much easier.

That’s your quick update on Usable Web Solutions, LLC. It was my first small business and the first major success that I had as a business owner. Here’s hoping for many more similar successes in my future!

Start the Weekend Right Link Series – Volume #2, Edition #1

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After a nearly 8 month absence, I’ve decided to bring back the Start the Weekend Right Link Series. There’s just too much awesome content that I run across on a daily basis for me not to share these links. On the topic of there being so much great content out there, if you find yourself visiting several websites each day and you’re looking for a better way to stay up to date on all of your favorite websites’ new articles, then I recommend signing up for a free Feedly account. I don’t get any kickback or reimbursement for promoting their product; I just think Feedly is the best RSS reader on the market and that everyone should use it! If you’re using another RSS aggregator, then consider following JerseySmarts.com at http://www.jerseysmarts.com/feed/ or if you’re already on Feedly, then you can follow us by clicking here.

Anyway, the link series is back. Enjoy the links below and get your weekend started right!

Start the Weekend Right Link Series – Volume #2, Edition #1
5 Things I Wish I Knew Before College, Be Great Daily
One of my younger fraternity alumni started a blog focused on personal development, motivation, and inspiration. He wrote an entry that caught my eye because of its timeliness. With colleges across the nation kicking back into session either this past week or this coming week, I thought that now was the perfect time to share this entry. What are the 5 things that you wish you knew before college?

What If?, Danger & Play
Mike at Danger & Play has some of the best content on the web for men of all ages. This particular entry poses the question – what if? In this short, but thought-provoking read, Mike asks a lot of great “what if” questions. My favorite one was, “What if you live your life with a sense of urgency and purpose?” More people need to live life with a better sense of urgency. The time is now, people!

Great Leadership Isn’t About You, Harvard Business Review
This one is a little bit longer, but it really hits home on one of the core characteristics of great leadership. The article suggests that great leadership is about inspiring your followers to “share your enthusiasm for pursuing a shared ideal, objective, cause, or mission.” Amen! As the title of the article states – great leadership is not about YOU!

The English Major Has Lost Its Way, John William Pope Center
Keeping with the earlier theme of “back to school,” this is an entry about how the English major has lost its way in higher education. My undergraduate degree is in English, but I always knew that English couldn’t be the end of the road. In my graduate studies I opted to get a degree in Public Policy along with two different certifications – one in Public Relations and another in Curriculum Studies. You have to be diversified if you’re an English major. The third to last paragraph of the linked commentary gives a concrete suggestion to improve the English major curriculum, and I agree with the writer.

What’s Wrong With Comcast?, The Atlantic
We all remember listening a few months ago as a customer tried to cancel his service with Comcast and the telephone rep for the cable giant refused to let him do so until the bitter end. It was the very definition of a public relations nightmare for Comcast. In the wake of the call being released, some folks began interviewing current and former Comcast employees to try to figure out what the problem is over there. This article sums up their largest problem – a company that is built on a fragmented structure. Not a good situation to be in. Not good at all.

Building a Better Teacher: An Interview with Elizabeth Green, EdWeek
Normally, I’d stay far away from posting links that direct people to articles on education-based websites. The unfortunate truth is that the public education industry is inundated with extremists and ideologues who are intellectually dishonest and blatantly lie to disgrace the people they assume to be their opposition. And most public school teachers are brainwashed by the propaganda organizations that they call “unions” (particularly here in New Jersey) so it makes having an intelligent conversations virtually impossible. This interview, however, is with an author who wrote a book about which teaching methods work in a charter school in Newark. Incidentally, this charter schools is also one of my clients, so I’m extra interested in their success. In fact, I’m so interested that I’m actually going to buy a physical copy of this book (who buys physical books any more?!) to see what the author has to say.

How Anthony the Developer Lost Over 200 Lbs… In One Year, Nerd Fitness
Sometimes, I’ll spend an hour or so reading through different motivational websites focused on realistic approaches to the world. Many years ago, though, I stopped reading blogs focused on the primary writer’s weight loss journey. Those blogs are a dime a dozen out there, but their abundance doesn’t bother me. I’m bothered by the “if I can do it, YOU can do it!” bullshit that accompanies most of these weight loss journeys. No, idiot. Your readers’ lives are different than your lives. They can’t do exactly what you did because they’re NOT you. A few years ago there was a semi-famous blog written by a guy who lost 125 pounds by counting calories and starting to work out. Big surprise he lost weight, right? And then after he stopped counting calories and working out? He gained 70 pounds back. Now he justifies gaining the weight back as being healthy. Amazing. The article linked here is NOT that website nor is it that guy’s story! This article is from a fun fitness website called Nerd Fitness and it talks about a guy who lost 200 pounds. I’m not suggesting you get inspired from what this guy did because he’s not you. However, looking at the pictures is pretty dramatic and eye-opening.

The Necktie, Doghouse Diaries
One thing I hate about working in an office is that I often have to wear a necktie. I liked the comic that I’m linking here so much that I pinned it to my office wall. Stupid neckties…

‘Six Californias’ Plan May Make 2016 Ballot, USA Today
This article may not be as recent as some of the others linked above, but it is certainly relevant. Particularly in our country, where we’re finally beginning to have a national dialogue about whether a two-party system works best for American and what elements are in place that keep the two-headed monster firmly in control of American politics. The map in this article shows how the state of California could (and should) be broken into six different states.

9 Striking Library Posters from the Great Depression, BOOK RIOT
If you made it down this far, then you already know that I was an English major back in college. You may have surmised from that information that I enjoy reading – which would be correct. One of the book-focused websites that I follow is BOOK RIOT, though not all of their content is focused on book reviews. Take, for example, the entry linked here. This is a post listing nine different library posters from the time of the Great Depression. I don’t know why, but I appreciated these posters – they were fun to look at for a few minutes. I hope you enjoy them!

Again, if you don’t already have one, then I recommend opening a free Feedly account. You can follow JerseySmarts.com on Feedly or you can add us to your existing RSS aggregator. Enjoy!

Unnecessary Complications: Absolutely Horrible Customer Support from FYE.com

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Sometimes these “unnecessary complications” entries write themselves. Seriously. For example, I think you’ll enjoy reading this ridiculous situation that I experienced with the online arm of my friends at F.Y.E. I stress that this experience took place with the FYE.com website because I really enjoyed my interactions with the folks employed at the physical F.Y.E. store.

FYE.com Has Horrible Customer Service

A brief background before I share the e-mail exchange with FYE.com’s customer service… As you might already know, last year I purchased a set of season tickets to Monmouth University’s men’s basketball team. I’ve always liked basketball, but after I began attending high school I really didn’t have time to follow the sport as a fan because of playing football and wrestling. I think I went to one New Jersey Nets game with my uncle, cousins, and brothers when I was in high school (although that could have easily been when I was in grade school – I just can’t remember too clearly). Anyway, I began going to the basketball games at Monmouth and really enjoyed the whole experience. Sure, part of my enjoyment was due to the fact that I purchased great seats where I could really watch the game uninterrupted. And yes, part of my enjoyment came from the fact that, as a donor, I have access to a nice pre-game and post-game lounge area. But the truth is that I really enjoyed going to the games because I enjoyed watching the games themselves. In fact, I liked it so much that I wanted to begin watching NBA games again.

Now remember, I hadn’t regularly watched NBA games since I was in grade school and at the time I was a huge Chicago Bulls fan. Of course, I was probably a Bulls fan because when I was in grade school, Michael Jordan was destroying his competition. These days, I didn’t really feel a connection to that team so I turned to the Nets. The first thing I learned about the Nets was that they’re probably leaving New Jersey. Great. I’m not rooting for a team that is leaving the state. And what does that leave me with? Either the New York Knicks or the Philadelphia 76’ers. No thanks. I thought to myself that maybe I could find a team to root for if I had more time around the NBA and started looking into which basketball video games were popular. Not that I have time to play video games, but I thought it was a decent idea.

I did a little bit of research and it turns out that this NBA 2k11 game is supposed to be the best thing to ever grace a video game console since anything ever in the world. Or something like that… anyway, I pre-ordered the game for Nintendo Wii way back on August 31, 2010. Seems like a long time ago, right? Well, that’s the background that you need to know for my story. Oh, and you should know that the game was released for the Wii at some point last week and thus I should have had it in my hot little hands at this point.

As you might imagine, I didn’t get the game delivered to me. So, I sent the following message to FYE.com:

I’m sending this message to inquire about my order #XXXXXX. The online system shows it still listed as a pre-order and “in process.” Could you let me know when I should expect this game to be delivered to my home?

FYE.com sent me the following response which, I have to admit, reads like it was written by a robot. Take a look at this:

We appreciate your recent order.

Unfortunately, the item ordered is currently out of stock. We have placed this item on back order and expect it to become available for shipment within 30 days.

We will ship the item when it becomes available.

If you wish to cancel your order, please see the cancelation instructions below.

We sincerely apologize for the delay in processing this request.

And yes, they did provide extensive cancellation instructions below this note. Well, I thought that this didn’t sound right. How could a video game that I ordered months ago not be in stock when I was a pre-order? In my mind I started thinking, “Ugh. This is going to be one of those customer service experiences that you read about on Consumerist.com and, frankly, I’m really not in the mood for this type of crap. I’m going to cancel this thing and move on with my life.” With that in mind, I wrote the following message to the folks at FYE.com:

Thank you for the update. I just have an additional question. Since I pre-ordered this item back in August, how could it possibly be out of stock for a pre-order? Isn’t that the purpose of a pre-order – to have the item in stock so that the person that placed the pre-order doesn’t have to wait for an additional 30 days?

I’m going to cancel my order, but this is pretty ridiculous in terms of serving a pre-ordering customer. Unreal.

Look, I have no reason to bow down or cow-tow to a company that clearly doesn’t give a shit about me as a customer (just wait until you read the tirade I’m getting ready to unleash on Honda in the next few days). I normally wouldn’t write that last sentence and the “Unreal” comment, but FYE.com really had it coming to them with their robotic response and completely unacceptable additional 30 day delay. To their credit, I guess, they responded within 24 hours with this message:

Thank you for contacting the fye.com Customer Assistance Center

Please log into your account online or contact us at 800-818-1941, option 7, to submit a cancellation request.

That was it. Nothing else. No direct answer to any of my questions or an explanation of what was going on. By the time I received this absolute joke of a customer service response, I had already canceled my order. But this was pretty damn insulting and it led me to share my experiences with you fine folks. The lesson that I learned here is three-fold. First, FYE.com’s customer service absolutely sucks. They either have you talking to robots or people who act like robots. Listen up, FYE.com: when a customer asks a question – no matter how rude you think that question may be – you respond to that question. Second, FYE.com clearly doesn’t care about my business and thus, I’m not giving it to them. I happen to have a small credit over at GameStop and I’ll be going to their website to spend my money now. And third, FYE.com sucks when compared to the folks in their brick and mortar store.

What a shame. I wanted to like shopping at FYE.com but, instead, found it to be an annoying, aggravating experience. For shame, FYE.com. For shame.

Bring Crystalis to the Nintendo Wii Virtual Console!

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As you know by now, I support and engage in little campaigns to try to get some things accomplished in this world. Some are more important than others, but all of them mean something to me, your humble blogger. The little campaign referenced in the title of this entry is about bringing a video game to the Nintendo Wii virtual console.

Box art for Crystalis

If you haven’t heard of Crystalis, then you are either not a fan of the role playing game (RPG) genre of video gaming or you’re a fan of the genre, but haven’t studied some of the classic games from the old 8-bit systems. Crystalis was released in America in 1990. It features a post-apocalyptic setting where modern cities have fallen and people are surviving as members of clans and villages. Today, this might be rendered in beautiful three dimensional graphics by a company like Square-Enix, but back in 1990 the good folks at SNK did a spectacular job creating this world on an 8-bit system as you can see in the video at the bottom of this entry.

If you have the Nintendo Wii and you’ve played around with their Wii Shop channel, then you know they have something called the Virtual Console (and chances are that if you don’t have a Wii, you’ve at least heard of this feature). The Virtual Console brings games from yesterday to the Wii and makes them available for purchase by gamers. As a guy who really enjoyed Crystalis, I thought that I’d send a message to the people over at Nintendo asking them if they could get this game listed on the Virtual Console. Here is the response that they sent me:

To tell you the truth, I don’t know if Crystalis will ever become a Virtual Console game. However, it is great to hear from the many fans excited about the Virtual Console! So many of you have contacted Nintendo regarding the games you would love to see added. While we appreciate your excitement and support, decisions regarding which games will be made available come from several different companies and are influenced by a variety of factors apart from consumer suggestions.

For more details about the Virtual Console, including an updated list of available software titles, check out the following web page:

http://www.nintendo.com/wii/virtualconsole

New Virtual Console titles should continue to be released weekly across all systems, so there’s hope that the title you’re looking for will eventually appear. Keep checking our website (www.nintendo.com) for updates!

As you can tell, most of the response seems to be cut and paste from a generic “answer” database, but at least the person who responded had the good will to write an original sentence or two in the beginning of the e-mail. As a consumer, I appreciate that extra effort when it is so easy to just send a form response these days. I did some digging online and I read somewhere that Nintendo actually owns the rights to this old SNK title; I guess somewhere along the line they purchased the game (I may have that portion incorrect, I’m not sure). If that is true then it might be very easy for Nintendo to make this game available on the Virtual Console.

For those of you interested in watching a few minutes of this game, including the opening sequence which explains what is happening, feel free to watch the video below. You’ll be able to see the first few minutes of the game in all of its 8-bit glory!

Scanning Through Search Engine Results… Weird…

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One of the great things about running a website (or, in this case, a blog) is seeing how your readers get to your site in the first place. I know that I have a lot of family and friends that read my blog (thanks guys!), but the majority of my hits come from search engines (thanks Google, Yahoo!, and the rest!). As a webmaster, I am sometimes baffled by the search terms and phrases that bring my readers to me. In fact, I thought I’d look at the last five search phrases that brought some of you to this website.

Please note that I’m not looking at the top five most popular search terms – that would be a different entry altogether. I’m looking at the last five search phrases that landed someone on JerseySmarts.com. It should also be noted that the last five search phrases brought readers here from a Google search engine.

Searched Phrase: terry weldon new jersey 2009
Ah. Nice one. For those of you that don’t know, Terry Weldon is the former (scumbag) Mayor of Ocean Township in Monmouth County. He was also a public employee of the City of Asbury Park. This man is as corrupt as the day is long. The JerseySmarts.com page that this searcher landed on talked about how Terry Weldon was the epitome of a scumbag.

Searched Phrase: comcast customer care number
Over the summer I had some issues with Comcast’s customer care. Something wasn’t quite right when I was looking for FOX News HD on my cable box. You can read what this particular searcher found on JerseySmarts.com by clicking here.

Searched Phrase: diet books for men
It was only a few days ago that I posted my review of The Eat-Clean Diet for Men. In case you missed it (or in case you can’t scroll down the screen here…), feel free to head on over via this link. I’m probably the happiest about this particular search phrase because it shows that the content that is placed on JerseySmarts.com quickly rises up the ranks in the search engine world. You listening to that, advertisers?

Searched Phrase: guys trip to nashville
Every once in a while one of my entries has something to do with an event that someone else is planning. Clearly, this searcher was looking for ideas for a trip to Nashville for he and his buddies. Well, when he Google’d this phrase he landed on JerseySmarts.com and an entry that I uploaded over the summer reviewing my most recent trip to Nashville.

Searched Phrase: roxbury high school football
Go Gaels! A few days ago I made it very clear that, as a member of the 1998 State Championship football team from Roxbury High School, I am completely behind the current team as they prepare to play against East Orange Campus High School this weekend at Giants Stadium. I know that I speak for the entire 1998 team when I say good luck! Many of the guys will be in the stands and we want to see that state title come back home. The guys on the current team have made all of Roxbury Township proud with their excellent performance this season. We’re all pulling for them to win the big one this weekend and they can definitely do it!

Whoever searched for that term found my congratulatory post to the current team (as well as some pictures of me from when we won the state championship 11 years ago) when they landed on the page linked here.

And there you have it – the last five searched phrases that brought some of YOU to JerseySmarts.com. If you happen to be someone who landed on this page thanks to Google or another search engine, please feel free to leave a comment telling us what you were looking for and if the search engine that you used gave you the right answers.