At some point last month, Ford announced that the Fusion Hybrid would cost slightly more than Toyota’s Camry. Ford hopes that its hybrid version of the Fusion (which is projected to get better gas mileage than the Prius) will be able to start taking away some of the Camry’s annual sales.
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The Big Three Automakers Make Unreliable Cars
Over the course of the last weekend, I read a bunch of articles online that talked about some of the different views on the current automaker crisis in America. Tom Baldwin from The Times of London wrote an op-ed entitled, “For too long the Big Three have produced the type of cars Americans do not want.” Baldwin concisely talks about some of the main points regarding the auto industry crisis, mainly that the “big three automakers” are making cars that nobody wants to buy! Or in his words:
This indicates that if the Big Three go bust it is their bosses, insular and stuck in their ways, who should be held most responsible. Put simply, for too long they had built bad cars, which were inefficient, unreliable and unattractive and Americans did not want to buy them.
The man makes a point. Everyone knows that foreign cars are much more fuel efficient, definitely more reliable, and usually more stylish than their American counterparts. Let’s put it this way, Ford didn’t earn the nickname of “Found On Road Dead” out of nowhere.
A few years ago (2002) I purchased a 1999 Chevy Blazer. The price was around $15,000 – give or take a few hundred bucks. First of all, the price was way too high for a three year old automobile. Second, since I purchased this machine, I’ve probably put an additional $15,000 into it in repairs. And of those repairs, about half of that expense was to pay for labor!
But the thing is, I’m one of many drivers who have had a financially negative experience with the American automakers. On the flip side, though, I’ve been borrowing my Mother’s spare 2000 Honda Civic for a few months now and not only does it get 31 – 33 miles to the gallon where the Blazer got 18 miles to the gallon, but I’ve not had one problem with it. I drive a lot for my job and since I borrowed the Civic I’ve put about 5,000 miles on it – no problems. With the Blazer, though, traveling that much almost certainly meant that I needed to stop at the shop one weekend for minor repairs.
American made cars are poor quality, energy inefficient, and cost way too much to manufacture. Unless these core problems change, they’ll never reclaim their former dominance in the market.
Not Buying a Car in the Current Automaker Climate
Unless you’ve been living under a rock you know that the current climate in the domestic automaker industry is horrendous. I’ve given some thoughts on how to fix the problem within our borders, but it appears to me that something bigger is going on here. It appears that the consuming public has finally begun to reign in its spending habits.
What does this mean for the automakers? Less inventory moving off of lots and less sales of new and used cars – both of which mean less revenue. As a consumer who is off-again, on-again in the market for a new or newly used car I can tell you that it’s just not worth buying a new car right now (so long as you have other means of conveyance). I spent last month looking around used car dealer lots and I didn’t find one deal. Not ONE decent deal! Sure, I understand that the people who work at these places need to pay the bills and eat, but you would think that in a tough economic time when an entire industry to collapsing there would be some ingenuity at the local or regional levels to cut prices and sell product.
I guess not.
In fact, the price disparities between the new and used cars weren’t even that far apart. In other words, I might as well have purchased a brand new car because I’d only be spending a few thousand more for it and I’d be getting a brand new machine with top of the line features. Oh, that reminds me – the feature packages are too expensive on new cars. Consumers know that you can get a great sound system installed in a car for a few hundred bucks (I said great sound system – not the type of system where you can take your car to a show a win awards). So when you see automakers adding $800 – $1,200 for such an upgrade, why would you purchase that upgrade? Add up a bunch of those large-scale “nickel and dime” pieces and you find yourself wondering why you’d buy a car from that dealer in the first place.
Now add all of this to the fact that American automakers have a reputation for shoddy workmanship while comparatively priced foreign cars have a reputation for lasting forever and American consumers have an easy choice to make. In this case, consumers aren’t even making a proactive choice to buy one car or another – they’re just not going out to purchase new vehicles period. But when they do one has to wonder how long they will continue to buy an overpriced, inferior, and out of date product.
