The current logo
Could this be the new logo?
One of the consultants that does some work for my website company – Usable Web Solutions, LLC – took it upon himself to create a sleek, new logo for the company. This consultant, my buddy Santiago, is an excellent graphic and web designer and has been helping to alleviate some of the pressure that I’ve been facing between running the website company, finding success in my day job, and doing all of the additional things that I do in a week including teaching and taking a course at the local university.
While he was working on another website for me, Santiago decided to put together a very sleek looking new logo for Usable Web Solutions, LLC. Admittedly, I’ve been planning on overhauling the company’s website over the Christmas holiday so a new logo isn’t entirely out of the question at this point in time. Also, given that my time frame to put together a new website for the company isn’t for another two months, there is a lot of time for your comments and considerations to be taken in and applied to the logo design.
So what do you think? Does the classic Usable Web Solutions, LLC logo make the cut and stay to the next round of the company’s history? Or does the new, sleek design get to be the face of the company in the near future? Or hey, what about a completely different design? Do you have any ideas? We’re listening…
I think it’s great, but the dark blue text over the dark blue shield, and the white text over the white stripe are a bit difficult to read, at least for me. Also, conceptually, what does the shield represent? It’s a nice object, and can be interpreted many ways — so maybe it doesn’t have to represent anything, but it makes me think of defense rather than usability! Overall though, I think it’s a nice symbol.
Love the logo, but definitely noticed immediately the text over the shield is a little hard to read at first glance. The text needs to pop out more.
As for the shield, I didn’t think of it until I read Tom’s comment above – what does it represent? I think if you were offering spyware and virus removal services, the shield would make more sense.
As for the overall look, I do think it is cool looking.
While I certainly will not be looking to do anything close to what Usable Web Solutions accomplishes, I am hoping to get more organized and start taking some free-lance jobs on the side in the future – I recently just put together a graphic and hope to build from this in the near future — http://www.gridirondesign.com.