Look, I make no bones about it – I’m not a fan of New Jersey’s current Governor Jon Corzine. I’ll never understand how, in a state that is packed with middle income and low income people, our state electorate was duped into voting for then-Senator Corzine on the platform that he understands the common man. What a crock of shit. Many people saw through that garbage during his first campaign and many more are seeing through it today.
However, there is something particularly sad about the Corzine campaign’s latest advertisement that attacks Republican challenger Chris Christie’s weight. Take a look at the ad below:
What I find particularly egregious is the final shot of Christie getting out of a car and the slow motion focus on his girth. Even the New York Times reported that this advertisement was in poor taste. I’m probably more offended by this advertisement than other people since I’m a big guy myself, but I have to question the intelligence of the Corzine campaign to run such an ad when the majority of this state and this country is overweight. Not good planning if you ask me.
However, this does prove that – yet again – New Jersey politics are in the toilet.
MediaCurves.com conducted a study among 300 New Jersey residents on the recent anti-Chris Christie ad. The results showed that respondents increased their support for incumbent Governor Jon Corzine after viewing the recent ad, which endorsed him for re-election. Prior to viewing the ad, 62% of Democrats reported that they would vote for Corzine. After viewing the ad the number increased to 70%. Similarly, 22% of Republicans reported that they would vote for Corzine before viewing the ad. After viewing the ad the number increased to 28%.
More in depth results can be seen at:
http://www.mediacurves.com/Politics/J7588b-AntiChristie-Ad/Index.cfm
Thanks,
Ben