Another Black Friday has come and gone and I’m reminded of my previous comments about this shopping holiday: 2008, 2006, and 2004. Frankly, I think that these retailers aren’t trying any more. Sure, you can find a flat screen, high definition TV for a few hundred bucks on Black Friday – but what about those of us who already have a flat screen, high definition TV? Are we supposed to care that we can get ANOTHER one for $200?
What I’ve noticed in the last few Black Fridays is that there is a disconnect between the major retailers (Best Buy, Wal-Mart, Target, etc) and the consumer-based desires of the middle class. Don’t get me wrong – these stores have the market cornered when it comes to mass producing somewhat inexpensive electronics and shoving them out the door to the masses. That’s great and I think that it is actually a service to many families in America. However, once you have that good or product, you’re not going to to go back and get another one – especially in the middle of a recession where each dollar is/should be scrutinized before it is spent.
I also think that the DVD and Blu-Ray DVD market is going to stay stagnant this Christmas season. Frankly, people don’t know whether or not they should start buying Blu-Ray discs in bulk or if this medium will be outdated in two or three years like the standard DVD. Plus, the cost of a Blu-Ray DVD is a bit out of range for the mass market. Not good for the electronics retailers.
I think that I’m going to become a Cyber Monday guy. There’s something about sitting in front of my computer to get the same exact sale price on an item that I could travel to the store to get (and that’s if there are enough items per that store and if I want to get to the store at the crack of dawn). Here’s hoping that your Black Friday adventures were more enjoyable and fruitful than mine were this year. If you have a good Black Friday 2009 story, I’d love to hear it in the comments section below!
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